I have learnt to see and observe the things that surrounds me from this subject. I have learnt to observe peoples' reaction in any kind of place such as restaurants, markets, shopping malls, and a lot more. Sometimes, i can know where they went before they reach to another place by seeing them from the attire that they wore or by the things that they brought along with or just bought. For example, if one of the lady is holding an empty basket early in the morning, then i will know her destination is probably heading to the wet market. If a group of teenagers is holding some paper bags on their hand while waiting for the train at the LRT station, i can know that they are going home after they have finished their day as a shopaholic girl.
As for our group work, we have been given a task to go to the wet market (Pasar Borong Selangor) which is located nearby Equine Park Giant to observe the people there last Monday. As you know, it is quite frequent that most of the people will go to the wet market early in the morning, so the eleven of us have been discussed and came up with a decision to go there to observe who would be the target audience when it comes to night. So, it takes us about 15 to 20 minutes to reach the wet market from MMU Cyberjaya.
We have been divided into groups once we reached the wet market and start our observation. The wet market is separated into few categories including marine products, dry goods, poultry and vegetables. Each group is assigned to go to each category.
Most of the target audience are those parent who go there mostly after they finished their work.
There is also husband who take care of the children or helps to carry stuffs while their wive is busy doing the shopping.
Their children normally are between kids and primary schools.
Besides, we also get to know the peak hours of the market are normally during night and weekends by interviewing with one of the seller there.
In my conclusion, the target audience of the Pasar Borong Selangor are mostly parents.
